In today’s era of endless streams of online media, the line between organic content and sponsored messages is more blurred than ever. And when an entity like National Geographic—perceived by many as a trusted source for stories about nature, science, and exploration—starts sharing content sponsored by corporate special interests it begins to violate that trust.
Social media can be a catalyst for spreading awareness about scientific and environmental issues, and in some cases can help affect positive change. But for every link posted that actually leads to a valid, well-researched story, there are a dozen more that MIS-lead you to some nonsense article, or worse—a sensationalized, one-sided, often poorly-researched story … Continue reading The most AMAZING story you’ll ever read! (A.K.A., the concerning rise of Click-Baiting and sensational “science”)
Today is World Oceans Day—a day to recognize the life-giving resources the ocean provides, and a day for all ocean-related organizations to create a united front on social media to bring attention to ocean issues. In my last post, I discussed my capricious relationship with social media and its ability to both connect us with … Continue reading A message of Optimism on World Oceans Day